This Facebook UGC contest app is for Taylor Swift's fans, who upload videos of themselves creating their own Taylor Swift "looks" using COVERGIRL products.
Entries are judged based on how many views, likes, and number of COVERGIRL products are sold through each video, as the videos contain a commerce component that is seen both in the app on Taylor's Fan Page, as well as when videos are shared to the Facebook news feeds of Taylor's fans.
Very short development time with over 500 MD effort.
Technical challenges (some techniques hadn't been done before; some are under PoC...)
Late requirement from Onshore/Client.
Integration to 3rd party system about e-commerce.
nxtm